Tupperware returning to Føtex and Bilka stores across Denmark

Tupperware products are returning to Danish stores after nearly two years. You can now buy their colourful food containers at Føtex, Bilka, and bilka.dk. The items are already live on the bilka.dk website.

Nordic distributor Bespoke Distribution is leading the product relaunch. Chief executive Niels Andersen said many Danes know the brand well. He hopes to introduce the containers to a new generation of shoppers.

Tupperware first arrived in Denmark back in 1962. It became famous for home parties where hosts demonstrated the items. Danish sales stopped in January 2025 when Tupperware Nordic went bankrupt. Parent company Tupperware Brands filed for US bankruptcy protection in 2024 with debts exceeding 700 million dollars. (Source: CPH Post)