AI-Driven Danish Media Outlet 'Projekt Y' Launches in Copenhagen

A new Danish media outlet named Projekt Y launched today in Copenhagen. It uses artificial intelligence to write news under human editorial supervision. The outlet focuses on Danish politics, business, and international affairs. This initiative offers local readers a new source for daily Danish news.

Editor-in-chief Michael Dyrby says the outlet uses AI-assisted writing. Human editors still pick news stories and choose the main angles. Editors also review drafts, edit text, and select article images. AI tools help scan press releases and research reports for news.

Projekt Y targets readers between the ages of 28 and 60. The team aims to produce more news using fewer staff resources. The publication receives government media subsidies and runs commercial advertising. In the future, the company wants to sell its media publishing tools. This report was first published by Copenhagen Post.