Copenhagen Supermarkets Face Sardine Shortages After Skincare Trend

You might find empty shelves in Copenhagen grocery stores when buying canned sardines.

Major Danish supermarket chains report a huge surge in sardine sales.

The sudden demand has caused product shortages across the Capital Region.

This news update was reported by CPH Post.

Coop reported a 170 percent sales increase in the Capital Region.

This rise happened between June and September 2026.

Coop operates 365, SuperBrugsen, Brugsen, and Kvickly stores across Denmark.

Coop press manager Jacob Herbst Lassen said teams are restocking empty shelves.

Other major retail chains also reported heavy demand for canned sardines.

Online supermarket Nemlig.com saw high demand in Greater Copenhagen.

North Zealand and the capital region made up 75 percent of its sales.

Dagrofa runs Meny and Spar stores in Denmark.

Its sales in the capital region more than doubled compared to last year.

Salling Group spokesperson Alma Lyhne Kristensen said overall stock remains adequate.

The sales surge is linked to a viral social media trend.

The trend encourages people to eat sardines for healthier skin.

Sardines contain omega-3 fatty acids, collagen, and protein.

Dermatologist Cæcilie Johansen said scientific evidence for this trend is limited.

She said using sunscreen and avoiding smoking protect skin much better.